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 Honeybeebunny Photography Mood Board |  Honeybeebunny Website & Product |
|---|---|
 Honeybeebunny Branding |  Cowgilr Coffee Branding Mood Board |
 CowgirlCoffee Branded Product |  Golden Gate Park SP17 Concept |
 Toddler Girl Golden Gate Park SP17 |  Girl Golden Gate Park SP17 |
 Sunrise Club SP17 Concept |  Girl Sunrise Club SP17 |
 Infant Girl Hello Sunshine SP17In collaboration with Toddler Girl Designer Tatiana Salaverria |  Infant Girl Hello Sunshine SP17 |
 Toddler Girl PTF SP2017In collaboration with Toddler Girl Designer Tatiana Salaverria and Merchants |  Newborn Essentials SP17Creative direction in collaboration with Designer Jenn Carter, Merchants and Production |
 Girl Active Spring 2017Creative direction in collaboration with designer Tatiana Salaverria |  Adventure Awaits SP17 Concept |
Creative Direction + Branding
A highlighted selection of creative direction work that I've led, which defines the tone and vision across branding, marketing assets, product design, color, artwork, and lifestyle. Unlike art direction, which primarily focuses on visual execution, creative direction shapes the overarching narrative and strategic foundation of the entire product experience. It reflects a holistic, end-to-end approach to brand storytelling and product development, from initial concept through to launch. This work is brought to life through close collaboration with a wide range of cross-functional teams.​
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