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Product Designer +
Creative Operations Leader

​Creative at heart, strategic in approach, and efficient by nature

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I'm a multidisciplinary creative leader with a foundation in graphic and textile design and more than 15 years of experience bringing products, brands, and digital experiences to life. Throughout my career, I've partnered with teams across apparel, retail, consumer products, technology, e-commerce, marketing, and branding, leading creative operations, design and production, and cross-functional programs from concept through delivery.

 

I thrive at creating clarity from complexity by building the systems, workflows, and collaborative ways of working that help creative teams do their best work. My cross-industry experience allows me to bring fresh perspectives, connect ideas across disciplines, and build scalable solutions that balance creativity with operational excellence.

 

Along the way, I've supported $235M in product launches, driven $6.75M in revenue growth, and helped organizations scale 400% through stronger operations, smarter workflows, and AI-enabled ways of working.

Key Strengths

Creative Leadership & Execution
Bridging creative vision with operational excellence to transform ideas into thoughtfully crafted products, brands, and experiences. Skilled at leading projects from concept through production while balancing creativity, quality, timelines, and business goals.

Cross-Functional Leadership
Building alignment across design, marketing, product, engineering, merchandising, production, and executive teams. Known for fostering trust, navigating complexity, and creating collaborative environments where diverse perspectives lead to stronger outcomes.

Creative Operations & Process Design
Creating clarity from complexity through scalable workflows, production systems, governance, and AI-enabled ways of working that improve efficiency, quality, and creative execution without sacrificing craft.

Cross-Industry Perspective
Drawing from experience across apparel, retail, consumer products, technology, e-commerce, branding, and marketing to bring fresh perspectives, transferable best practices, and innovative solutions to every project.

People-First Leadership
Leading with empathy, curiosity, and a coaching mindset to develop talent, strengthen partnerships, and create environments where individuals and teams can do their best work together.

My Human Side

I’m a daydreamer, humanitarian, and creator. I grew up in wide open spaces on a ranch with horses and ostriches, an upbringing that tends to be a pretty reliable conversation starter at parties. Those quiet days meant a lot of building imaginary worlds and clowning around to make people laugh, which probably explains my lifelong dream of becoming a saxophone-playing comedian—two skills I’m still happily working on. It also explains why I’m such a huge animal lover.

 

When I’m not working, I love exploring this beautiful globe we have the privilege of stewarding, whether traveling somewhere new or backpacking off the grid for a few days. At home, cooking is my therapy, building things with my hands keeps me grounded, and gardening has become my newest experiment in patience. I’m also learning to play the piano—something I don’t practice nearly as often as I should, but enjoy every time I do.

Notable
Brands
I've Worked
With

𝗚𝗮𝗽 𝗜𝗻𝗰. | Brand Growth, Product Design, Creative Direction, Project Management & Operational Scale
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝗮𝗹𝘁𝘆 | Project Management — 3D Sales Enablement Application & Video Production
𝗔𝗰𝗼𝗿𝗻.𝗶𝗼 | Project Management — Web Design & Development
𝗦𝗙 𝗖𝗵𝗮𝗺𝗯𝗲𝗿 𝗼𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 | Project Management — Web Design & Development
𝗗𝗲𝗹𝗼𝗶𝘁𝘁𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 | Project Management — Brand Collaboration
𝗟𝗲𝗮𝗱 𝗕𝗮𝗻𝗸 | Project Management — 3D & Web Design
𝗣𝗮𝗻𝗱𝗼𝗿𝗮 | Graphic Design
𝗣𝗼𝘁𝘁𝗲𝗿𝘆 𝗕𝗮𝗿𝗻 | Interior Design & Creative Production
𝗘𝗹𝗹𝗲𝗻 𝗗𝗲𝗚𝗲𝗻𝗲𝗿𝗲𝘀 | Brand Growth, Creative Direction & Product Design
𝗛𝗼𝗻𝗲𝘆𝗯𝗲𝗲𝗯𝘂𝗻𝗻𝘆 | Founder, Brand Growth & Strategy, Creative Direction, Operational Scale & Production Design

© 2026 KRISTY SANTOS

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