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Art Direction
A crafted glimpse into current art direction that I've led and designs created for a range of high-profile brands. It showcases initial concept boards that set the tone for mood, graphics, textiles, and techniques, followed by the final product, highlighting how art direction focuses on the surface and visual design aspects applied to the product.
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This storytelling is always a collaborative effort, brought to life through close partnership with talented designers, strategists, producers, and makers across multiple disciplines.
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